This involves a thorough understanding of the requirements of the packaging buyer, the Consumer Product Company and/or Retailer, inspired by trends in consumer behavior and in distribution of consumable goods. But increasingly, our role has become that of a consulting partner supporting the entire packaging design process, from idea to finished product on the store shelf. As an experienced solution supplier to the packaging industry, Esko looks closely at the structural design, graphic design, prepress and production requirements of its customers. The Aberdeen Group concluded that almost 59% of total product development time is spent on market assessment, design concept and design iterations, but more than half of companies find it very challenging or extremely challenging to manage this process. For a major brand, the figure can exceed $10 million just in development, packaging and retailer introductory allowances to get the product on the shelf. All of this is occurring at a time when the cost of introducing new products has skyrocketed. While more than 21,000 new products are typically introduced in the US each year, less than 1,500 actually make it to the store shelves.

Phil Lempert reported in Inside the Battle for your Supermarket s Shelves that roughly 22,000 products are available in the typical supermarket. 1 ArtiosCAD: Designing the shape of products to come There should be no surprise that brand managers at consumer package companies (CPC) have a greater desire to micromanage the product development supply chain.

Prinect package designer 2010 download